Communicating science to natural resource managers, policy makers, and the general public clearly, accurately, and without bias has broad implications for implementing science-based solutions to environmental problems such as non-native species invasions. When science-based information is communicated effectively, it draws audience attention and increases understanding of complex ecological issues. This increase in science literacy enables individuals to make informed decisions that can drive social change and ultimately influence environmental policy.
Communicating science and topical information to audiences is greatly enhanced with visual elements. Visual elements such as diagrams, illustrations, images, and animations can stand alone or support written materials, making them useful in print, on the web, and in presentations.
CIPM has developed visual communications elements for two learning websites on invasive plants with the US Fish and Wildlife National Wildlife Refuge System. The website Learning and Lending a Hand: Volunteers and Invasive Plants received an award from the National Association for Interpretation.
Visual Elements for Improving Science Literacy
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